SEO stands for Search Engine Optimization.  Search engine optimization is a digital marketing strategy to improve website’s visibility on search engine results on different platforms like google Microsoft bing and other search engines. It drives organic traffic to website and increase website visibility to the organic search engine. Basically it works as our website booster for ranking. Thus it derives more traffic to our website.SEO can improve our website and rank it in top 10. It will not be wrong to say that SEO is the life of a website or  blog. For ranking search engine must be 100% active. Seo also involves the optimization of various components like focus keywords, meta tags and our content to improve the site on the search engine optimization.

In simple words the goal of seo is to attract more organic traffic on the website and increase the likelihood of being discovered by the users searching for the relevant information or products. It can also effect on the mobile phone optimization and backlink quality.

Before starting discussion on the seo remember the following things to improve your site’s seo:

• Find relevant keywords to the topic
• Create great content and ideas
• improve site’s structure
• optimize the on-page and off-page elements
• optimize the local research

What is SEO?

As I described earlier in the introduction, SEO stands for search engine optimization. So the question arises here: what is search engine optimization? And also, as I explained earlier, search engine optimization helps the website rank higher in Google as well as other search engines. So, with the help of search engine optimization, a website gets organic traffic.

What is the difference between SEO and PPC?

Many people have asked about the difference between SEO and PPC. So I will try my best to clarify that question. Basically, SEO traffic comes from the search engine. Let me show you some examples: when we search for SEO, then the website and link that come up at the top of the search results and we click on them, we are getting organic traffic for that website.

And the concept of PC is something different. PPC stands for pay-per-click. Again, clear it up with the example: when we pay a company or organization like Google for ranking, then our website comes up at the top of the search results. And when someone clicks on our website, we have to pay for every click. I hope you understand this concept.

Elements of seo: on-page seo, off-page seo:

There are two elements of SEO that enhance a website’s performance: optimization and search.

On-page seo:

On-page SEO means the optimization of your website’s content. It means creating high-quality content and ideas, including targeted keywords related to the topic.

off-page seo:

Off-page SEO includes backlinks. These backlinks increase the trust and authority of the website

Why is SEO so important?

Listen, SEO is a massive source of organic traffic because over 83.8 billion people visited Google on January 2, 2024. It’s an indescribable number of people on Google. Suppose 40% of visitors to your website are organic; then just imagine that’s a huge way of earning.
So if organic traffic comes to your website, then you can earn a lot without any sufficient investment. You don’t have to pay for that traffic, not for Google ads or other platforms like social media ads and PPC ads. Just think about it carefully. Now let’s move on to our next step.

Types of SEO strategies:

There are two types of SEO strategies: a good strategy and a bad strategy. We will discuss both of these strategies in a clear and concise way.

Good strategy:

Good way strategy is that always focus and work on the google policies and terms of condition to run you website and blog. Always write a unique content and standerd. Your content must contain the relevant topics according to your niche. Just use the seo strategies that follow the search engine optimization strategies. I always recommend you to go through the good way strategies.

Bad strategy:

There are following types of bad way strategy.

• Copy content:

Copying content from other websites that are in high-ranking positions. It can create problems in the near future, like copyright issues.

• Fake backlinks:

Some people buy links from Fiverr that work as backlinks. This is also a bad way.

• Keyword stuffing:

Some peoples use hundreds of keywords in their content that causes stuffing of keywords.

• AI Tools:

Nowadays thousand of peopls write their contaent from different AI tools like chatGPT and HX.ai. So it causes a problem because the tone of AI content is robotic that google immediately understand.

By using these wrong methods, your account could be restricted in the next update. So be cautious of these spams.

How to improve SEO?

1. Keyword research:

• Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords for your content.
• Focus on long-tail keywords, and consider user intent. because long-tail keywords can create an opportunity for your ranking in search engine optimization.
• As I described earlier, never stuff too many keywords in the article.

2. On-page SEO:

• Optimize title tags, meta descriptions, and URL structure.
• Use heading tags (H1, H2, H3) to organize your content.
• Include keywords naturally in your content.
• Optimize images with descriptive alt text.

3. Quality Content:

• Create engaging and relevant, high-quality content.
• Use a variety of content types, including text, images, videos, and infographics.
• Refresh and update your content regularly to keep it relevant.

4. Mobile optimization:

• Make sure your website is mobile-friendly (responsive design).
• Optimize your images and use mobile-friendly plugins.
• Some plugins, like Elementor, customize your site for mobile optimization. As we know, about 70% of people use mobile phones instead of desktops. so your traffic will be generated from mobile users.

5. Page Speed:

• Improve load times by optimizing images using browser caching and a content delivery network (CDN).
• Use tools like Google PageSpeed ​​​​Insights to identify and fix speed issues.
• Select your nearest server location with respect to your users.

6. Technical SEO:

• Optimize your crawl budget by improving your site structure and navigation.
• Create a sitemap and submit it to search engines.
• Use the robots.txt file to control access to search engine crawlers.

7. Creating backlinks:

• Develop a backlink strategy to get relevant, high-quality backlinks.
• Guest posting, influencer outreach, and content promotion can all help build backlinks.
• Backlinks work as optimizers for your website to rank highly.

8. Social media integration:

• Share content on social media platforms to increase visibility.
• Encourage social sharing by adding share buttons to your content.

9. User Experience (UX):

• Improve site navigation to ensure a positive user experience.
• Reduce bounce rates by providing valuable content and clear calls to action.

10. Local SEO:

• Optimize your website for local search by requesting and updating your Google My Business listing.
• Promote customer reviews and ratings.

11. Monitoring and Analysis:

• Monitor website performance using tools like Google Analytics, Google Search Console and other SEO analysis tools.
• Track keyword rankings, organic traffic and user behavior.

11. SSL encryption:

• When installing an SSL certificate, make sure your site has a secure HTTPS connection.
• It is one of the most important steps for both your site’s SEO and AdSense approval.

12. Form marking:

Implement schema markup to give search engines additional context about your content.

13. Content Syndication:

Syndicate your content on reputable platforms to reach a wider audience.

14. Continuous learning and adaptation:

Stay informed about the latest SEO trends, algorithm changes, and best practices.

On-page SEO tips and tricks:

Just focus on the on-page SEO tips for ranking. Review the following tips for a higher ranking:

Long-tail keywords

Long-tail keywords are longer and more specific than regular target keywords. Therefore, they tend to have less search volume than shorter keywords, but they are valuable. These keywords show why users are searching for something in particular, not just what they are looking for.

An example of a long-tail keyword is “how to rank on Google.”. This is in contrast to short keywords like “Google Rank.”.

Because long-tail keywords are more particular and help you focus your keyword list on terms that are closely related to the actions you want customers to take on your site, they also have a tendency to have higher search intent.

Use keywords in image alt text

Alt text, or alt text, is a short description of an image and is an important ranking factor in image searches.

Alt text has three main uses:

• Accessibility:

Use a screen reader to read alt text aloud to visually impaired users. Unfortunately, 55% of e-commerce sites do not meet basic accessibility requirements.

• Context:

If the image does not load on the page, the alt text will be displayed as alt text to provide context to the user. Search Engine Optimization: Search engine crawlers use alt text to help index images properly. Google confirmed in 2021 that alt text “is still important for SEO.”.

Google’s algorithm is adapting to the increasing accessibility of the internet, meaning that websites that are easier to use will rank higher in search results than those that are not. This makes sense—the more accessible a website is, the more potential traffic it has.

Right Place for Keywords

Always use keywords in the headings because it helps the search engine optimization find the content that is being searched by the users. If keywords are not found in the header section and the article except the header is stuffed with keywords, then search engines will not access your content, and even if your content is good, it will be deranked.

So be careful when using your keywords in the content. Again, remember to never stuff your content with keywords. It can de-rank your content.

And one more thing I want to suggest is how to find the keywords. Always use Google Keyword Planner or Ahrefs. Both are doing well in this era.